Google AdWords, Microsoft Advertising, Yahoo Search Marketing and other paid search programs are a key component of any smart online marketing program today because they offer measurable ROI and the volume of targeted site visitors you need.
At PCSmart, we perform a great number of tasks. Specifically these tasks include:
- Keyword Research and Selection: Whether you have an existing pay per click Internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
- Creative Development: We write custom and unique creative (titles and descriptions) to help maximize clickthru and conversion rates.
- Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
- Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
- Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.
- PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
- PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
- PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
- Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
- Creative Testing: We will perform periodic testing of new creative (Titles and Descriptions).
Please contact us to request a quote today.
